Friction between department stores and designers is growing.
Last year, the retail emporiums were slashing prices on designer goods to fire sale prices which pissed many a designer off.
It gives the average shopper that likely could never afford a luxury brand access to something that at regular price would be unattainable. Leaving the loyal tony customer duped for always paying full price.
The price swing confuses the customers. It makes one ask what is the real value of the purchases.
Now, to prevent this, designers want to "rent" department store floor space and bring in their own teams to control the look of their space, merchandising, and to regulate price points.
Eileen Fisher is actually proposing this for her brand.
In our opinion:
If this happens, sales may never take place and price reductions could always stay at 25% off --if that. The flip side, there would always be the freshest items hot off the production belt and little wait time between seeing a "seasons" new look. This could actually make the end of showcasing clothes in "seasons" phasing. It would take fashion to a whole new arena and game playing.
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