CHANNEL NO. 55

A CASE STUDY:

Counterfeiters are getting the university quantum theory analysis.

Professor Renee Richardson Gosline, of MIT Sloane School of Management, theorizes that luxury brands really shouldn't fear counterfeiters.

A conducted survey revealed that 40% of the respondents that purchase fake Chanels, Louis Vuittons and Versaces end up buying the REAL thing.

When the consumer buys a fake, he can  "test drive" the product.  When they see how shoddy the counterfeit item is crafted, the quality of the luxury purchase stands out.

via rackedny

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