While flicking through September's VOGUE, we noticed some major brand name advertisers missing in those 726 pages of "Sumptuous Fall Fashion."
Louis Vuitton, Giorgio Armani and Neiman Marcus were all absent. We aren't talking the credits in the editorials but actual ad pages.
That is lost ad revenue for VOGUE ---- that could have bumped up total pages to at least 750 or 775 for the Conde Nast marquee brand.
Neiman Marcus will usually commit to 10+ pages showcasing major designers that they sell.
Giorgio Armani and/or Emporio Armani will place at least 4 pages.
A Louis Vuitton ad can secure at least 2 to 4 pages of prime real estate placing in the magazine.
What gives? The economy is rebounding in most sectors. Are luxury brands saving that ad dollar for the holiday issues??
Fabulous, darling
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