MODEL CALL

CHICKEN-CHESTED WAIF IS OUT; MAN IS IN:

Bottom row (l-r): Jeff Aquilon, Josh Brolin, Bryan Ferry, Matt Norklun

The days of the early 80s with GQ covers of Jeff Aquilon and Matt Norklun are HERE AGAIN!!

Back in the day, these beautiful men were at their prime and GQ readers not only wanted to emulate them, they wanted to sleep with them too.

Now the industry wants these men back!!!..... seasoned and aged for magazine and editorial work. The audience is sick of the shaved chicken-chested, pipe-cleaner thin waif model, made popular by Hedi Slimone of Dior Homme and Miuccia Prada (circa 1995). Men with weathered and rugged features are working again.

The New York Times glosses:

"....that scrawny rocker dude with a chicken chest, a size 36 suit and a face that seems to be sprouting its first crop of peach fuzz" is over!!

"...You lose the T-shirt and the skateboard. You buy an interview suit and a package of Gillette Mach 3 blades. You grow up, in other words. Suddenly evidence of a new phase in the cycle of evolving masculine imagery was all over the catwalks in the runway season that recently ended. Just as suddenly it can be seen splashed across the covers of magazines, where the boys of recent memory have been transformed overnight into men."

French Vogue EIC Carine Roitfeld put Matt Norklun on the new VOGUE Homme International.

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THE GOOD OL' DAYS:

of GQ.

Matt Norklun, left; Jeff Aquilon, right:

A SIDE NOTE:

GQ has sucked since 1990. 

In the 1980s (we feel:   '80 to' 83 were the prime years) there were 50-75+ pages of fashion editorial paralleled with exotic location shoots.

Today, the magazine can't even muster 30+ pages of fashion editorial for 2010. We counted a measly 25 pages for October GQ 2010 (Ryan Reynolds editorial; Michael Kenneth Williams editorial; 2 pages on ties; 1-page with Jeremy Renner editorial; Jersey Shore editorial; 2 pages on messenger bags; Matt Bomer editorial). And most of the location shoots are either in NYC or LA-- boring!!

Fabulous, darling