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Wednesday, August 5, 2009

RODARTE COLLABS WITH TARGET




Target has inked quite a coup.

The sisters, who Vogue suggested --and by suggested, we mean AnnER dictated---- lose some weight and keep a diary documenting the weight loss for an April The Shape Issue, Laura and Kate Mulleavy, that have formed one of the hottest brands around Rodarte,  will design a capsule collection for Target's Go International segment.

The siblings will create a 55-piece line available in December of 2009 for the mega discount chain.

We're wondering how the cut out leggings and deconstructed knitwear with fringed edging will translate to the less monied consumer and average unfashionable tween client that likes and buys wares from that Syphilis Cyrus slut.


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1 comment:

Anonymous said...

I noticed a lot of designers are seriously targeting (no pun intended) lower segments of the market.

Seems to me, there will always be a clear segmentation between high fashion and affordable fashion, budget and extravagant, and such solutions only further divide the division.