RALPH ALWAYS COMES IN FIRST

COPY CAT:

SO BADLY WANTS TO BE

Ralph Lauren is the King of American Sportswear.

Starting his vast Polo laden company in 1967 with a collection of  ties.

Ralph Lauren's scion David was the first to bring the company to millennium standards: with the website and an iPhone application to peruse the collection and buy items right from the Apple talkie. The website offers TV and online magazine editorials.   The gigantic  polo pony that graces some polo shirts is called  The Big Pony collection, one of David's ideas and  a huge money maker for his father's company.

As always Tommy Hilfiger comes dragging in the race-- late and far behind.

With his collection that reeks of Ralph Lauren imitation.....

NOW-- Hilfiger has teamed up with software company ATG to produce his own iPhone application.

The free application will allow one to -- you guessed it-- peruse the collection.

A shopper can use filters and other gadgetry to find latest style, price, and size and zoom, click, and pan product detail.

And finally put items in a cart and check out.

We guess....better late than never.....

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