ATHLETIC SUPPORTERS:
Items from David Beckham and James Bond for Adidas, above.
As we posted earlier, David Beckham and James Bond (his real name, owns sneaker shops called Undefeated, including one on LaBrea) have teamed up to produce a line for Adidas.
Bond was asked the future of Original by Original collection:
" We just turned in fall ’10 and we’re starting to talk about spring ’11, so we’ll just keep going until they decide, or David’s like, 'Ah, you know, I’m over it.' But in my mind I’d like to turn it into a brand like Jordan. There are so many different ranges of people, and I think if somebody can only really buy T-shirts, we want them to be able to buy his T-shirts; if you can go and buy the crazy sweat suit, then we want you to buy his sweat suit. There are so many avenues, because the lifestyle is so big, so right now we’re just kind of enjoying it."
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