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Thursday, August 7, 2008

PEDAL PUSHER



PEDAL POWER: James Perse fans can now cycle away from either of his two Bleecker Street stores on a custom-made beach cruiser. The matte black, brand-free bike is much like the one the designer tools around on near his Malibu, Calif., home. By chance, the $1,800 bike was placed in each store’s window Wednesday morning just as the paint was drying on Bleecker Street’s new bike lane. A few have already been sold in Perse’s Malibu store, as well as his new East Hampton, N.Y., boutique, said regional director Barry Oberman. “With the way gas prices are these days, they certainly are a little more reasonable than driving,” he said.


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