As reported in WWD:
One day down, the next day up. While Men’s Vogue earlier this week reported a 4 percent decline in ad pages through September compared with the first nine months of 2007, the Condé Nast title seems more confident in its circulation growth for next year. The three-year-old magazine will increase its rate base by 50,000 copies as of its February 2009 issue, to 400,000. Subscriptions have grown to about 287,000, while newsstand sales for the title have averaged 53,000 copies for the five issues published in the first half of 2008, according to figures from Audit Bureau of Circulations’ Rapid Report. Even with the rate base increase, Men’s Vogue will be less than half the size of corporate sibling GQ (with a rate base of 875,000) and smaller than Details, which has a rate base of 425,000. Details carries about 340,000 subscriptions and sold on average 72,000 copies a month during 2008’s first half.
Men’s Vogue also has made several changes to its masthead. First, deputy editor Ned Martel has been named editor at large. In his new role, Martel will write longer pieces and a television column for the magazine, and is currently on the road with the Barack Obama campaign for a story. Replacing Martel will be Mark Rozzo, who was promoted from articles editor, and Taylor Antrim will succeed Rozzo as articles editor. Antrim will join the magazine Aug. 1 from Forbes Life, where he was senior editor since 2005 and oversaw design, architecture and real estate stories.
On the ad side, Men’s Vogue has hired longtime American Express executive Diego Scotti as associate publisher of marketing. Most recently, Scotti was vice president, head of global advertising and agency relations for the financial services company, and spent 15 years there in a variety of positions in marketing, communications, sales and business development. His appointment is effective Aug. 27.
Before I branched the blogs out to different segments, I posted on this on Conde Nast, July 8th:
If you enjoyed this post, other posts and enjoy reading LA*SURFPUNK THE MENS STORE--Please take a moment to make a donation to keep this blog alive!!! You can click the donate button at the top right of the page. We thank you!!
Read more of my blog by clicking the title or subject listings on the right.
Email friends of my postings with the EMAIL icon at the bottom of each post.
And as always, feel free to comment.
Member of the Boxxet Network of Blogs, Videos and Photos
One day down, the next day up. While Men’s Vogue earlier this week reported a 4 percent decline in ad pages through September compared with the first nine months of 2007, the Condé Nast title seems more confident in its circulation growth for next year. The three-year-old magazine will increase its rate base by 50,000 copies as of its February 2009 issue, to 400,000. Subscriptions have grown to about 287,000, while newsstand sales for the title have averaged 53,000 copies for the five issues published in the first half of 2008, according to figures from Audit Bureau of Circulations’ Rapid Report. Even with the rate base increase, Men’s Vogue will be less than half the size of corporate sibling GQ (with a rate base of 875,000) and smaller than Details, which has a rate base of 425,000. Details carries about 340,000 subscriptions and sold on average 72,000 copies a month during 2008’s first half.
Men’s Vogue also has made several changes to its masthead. First, deputy editor Ned Martel has been named editor at large. In his new role, Martel will write longer pieces and a television column for the magazine, and is currently on the road with the Barack Obama campaign for a story. Replacing Martel will be Mark Rozzo, who was promoted from articles editor, and Taylor Antrim will succeed Rozzo as articles editor. Antrim will join the magazine Aug. 1 from Forbes Life, where he was senior editor since 2005 and oversaw design, architecture and real estate stories.
On the ad side, Men’s Vogue has hired longtime American Express executive Diego Scotti as associate publisher of marketing. Most recently, Scotti was vice president, head of global advertising and agency relations for the financial services company, and spent 15 years there in a variety of positions in marketing, communications, sales and business development. His appointment is effective Aug. 27.
Before I branched the blogs out to different segments, I posted on this on Conde Nast, July 8th:
You don't need us to tell you that times are tough.
It's even tough for the magazine industry--such a shallow industry too!!!!
As I posted yesterday, Gawker.com made the insinuation that MEN'S VOGUE is becoming slimmer and slimmer with each issue.
I have a subscription to MEN'S VOGUE (since the first issue) and I have noticed the magazine is slimmer than its first couple of issues!!!!
Now the site reports that Conde Nast is folding one of its mags, Golf for Women.
All due to ad pages not being up.
And WWD reports that Conde Nast will not produce a VOGUE LIVING supplement to be shipped out with the VOGUE November issue. The reason citing the "ad climate."
Conde Nast does plan to still produce a Spring edition of VOGUE LIVING.
Little ol me has so many ideas that would help Conde Nast...they should call me!!!
I have so many VOGUE cover ideas among other and these IDEAS DO NOT EVEN INCLUDE THE NOTION OF A PUTRID FOULTROLL on a cover--ever!!!!!!
If you enjoyed this post, other posts and enjoy reading LA*SURFPUNK THE MENS STORE--Please take a moment to make a donation to keep this blog alive!!! You can click the donate button at the top right of the page. We thank you!!
Read more of my blog by clicking the title or subject listings on the right.
Email friends of my postings with the EMAIL icon at the bottom of each post.
And as always, feel free to comment.
Member of the Boxxet Network of Blogs, Videos and Photos
No comments:
Post a Comment